LOS GATOS, Calif. (AP) — Despite the glitz of its Hollywood-style video streaming service, Netflix remains rooted in Silicon Valley to outpace traditional TV and movie studios.
The Los Gatos, California-based company uses its tech expertise to subtly tweak viewer recommendations and keep its 270 million global subscribers satisfied amidst cancellations from other streaming platforms.
Even with hit shows like “The Crown” or “Bridgerton,” Netflix tailors summaries and trailers to cater to diverse viewer interests. This includes customizing content based on individual preferences such as romance or political intrigue.
By analyzing subscriber data dating back to the late 1990s, Netflix understands viewers’ habits and uses this insight to personalize content recommendations. This approach helps keep viewers engaged and satisfied with their viewing experience.
Through a redesign of its homepage, Netflix aims to present information tailored to subscribers’ tastes in a more concise format, reducing the need for excessive scrolling.
As more people cut back on streaming services to save money, Netflix’s strategy of personalized content recommendations has helped it maintain subscriber growth, while its competitors struggle with losses and shakeups.
Netflix’s technological advancements have positioned it ahead of legacy media companies, allowing it to retain and attract subscribers with tailored content recommendations that enhance the viewing experience.
CEO Bob Iger of Disney acknowledges the need to match Netflix’s technology capabilities, as Netflix continues to lead the way in personalized content delivery.
By utilizing data analytics and genre preferences, Netflix’s technology predicts viewer preferences and mood, presenting content that resonates with individual tastes.
In essence, Netflix’s success lies in its ability to understand viewer preferences and present content in a way that is tailored to each individual subscriber.
