LOS GATOS, Calif. (AP) — Despite its glossy Hollywood image in the video streaming service, Netflix leans on its Silicon Valley roots to outshine traditional TV and movie studios.
Based in Los Gatos, California, over 300 miles from Hollywood, the company often employs its technological expertise behind the scenes to keep its 270 million worldwide subscribers satisfied, especially as other streaming rivals face subscription cancellations due to inflation concerns.
Even with popular shows like “The Crown” and “Bridgerton”, Netflix adapts content to cater to diverse viewer preferences. This includes customized summaries and trailers to match individual interests.
For instance, viewers interested in romance may see a summary or trailer of “The Crown” focusing on Princess Diana and Charles, while those inclined towards political intrigue may view a clip of Queen Elizabeth and Margaret Thatcher.
By leveraging subscriber data collected over the years, including the DVD-by-mail era, Netflix tailors recommendations to engage viewers and enhance their viewing experiences.
Netflix’s strategic use of technology, data analysis, and audience segmentation sets it apart from traditional media companies, helping it retain subscribers and drive profits.
