President Joe Biden’s reelection campaign is investing $50 million until the end of June, with a strong focus on its first television ad highlighting Donald Trump’s felony conviction. This move indicates that the Democratic incumbent is aiming to bring his Republican opponent’s legal troubles to the forefront as the November election approaches.
Despite the Election Day being five months away, President Biden’s campaign is looking to establish a clearer distinction between the candidates before the first debate in Atlanta on June 27.
The ad campaign includes over $1 million dedicated to reaching Black, Hispanic, and Asian American voters, with a specific focus on Trump’s conviction in a New York hush money case. It will air on general market television, connected TV, and streaming devices in battleground states as well as on national cable.
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In addition to Trump’s criminal conviction, the ad titled “Character Matters” points out his liability for sexual assault and financial fraud in separate cases. The ad emphasizes the distinction between “a convicted criminal only out for himself” and President Biden who is “fighting for your family.”
President Biden has been vocal about Trump’s 34 felony convictions and has criticized the former president for claiming political bias in his case. Biden insists that it is irresponsible to undermine the verdict based on personal preference.
President Biden’s son Hunter recently faced a conviction in Delaware related to the purchase of a revolver, prompting the President to respect the judicial process and await Hunter’s decision on a possible appeal.
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A key element of President Biden’s reelection strategy is to shed light on Trump’s policy proposals for a second term and to energize disaffected Democrats and independent voters. By placing emphasis on Trump’s conviction in a significant advertising buy, the campaign signals a renewed effort to make Trump’s legal issues a central election topic.
Biden campaign spokesman Michael Taylor emphasized the importance of this contrast to the American people. He stated that the campaign will remind voters daily of how President Biden is prioritizing their needs while Trump focuses solely on himself.
Trump has denied any wrongdoing and has suggested that the New York case was politically motivated. The possibility of prosecuting political opponents if he returns to office has also been raised by Trump and his allies.
Trump campaign spokeswoman Karoline Leavitt has accused the Biden administration of using the justice system against Trump and believes the distinction between the candidates will be evident during the debate.
