Fast food restaurant chain McDonald’s is aiming to win back inflation-weary consumers with its new $5 value meals. Starting Tuesday, customers can enjoy meal deals that include small fries, a four-piece chicken nugget, a small soft drink, and the choice of a McDouble or McChicken sandwich for just $5. These value meals will only be available for a limited time.
Joe Erlinger, president of McDonald’s USA, stated, “We heard our fans loud and clear — they’re looking for even more great value from us, and this summer that’s exactly what they’ll get. Value has always been part of our DNA, and we are focused on offering delicious, affordable options for our customers.”
In addition to the $5 value meals, McDonald’s will also be offering exclusive deals through its app in certain regions. For example, customers in Columbus, Ohio, can enjoy a double cheeseburger and small fries for $3.50 and some restaurants in Savannah, Georgia, will have 25% off orders over $10.
McDonald’s CEO Chris Kempczinski acknowledged a drop in low-income customers after price increases due to inflation. The company aims to make its products more affordable for consumers by 2024.
McDonald’s competitors are also introducing value meals:
Wendy’s has the $5 Biggie Bag, which includes a sandwich, small fries, four-piece chicken nuggets, and a small drink.
Burger King’s $5 Your Way value meal features four-piece nuggets, value fries, a value soft drink, and the choice of a Whopper Jr., Chicken Jr., or back cheeseburger.
Fast food prices are rising faster than the inflation rate:
An analysis from FinanceBuzz revealed that prices at fast food restaurants have increased by about 60% between 2014 and 2024, nearly double the rate of inflation. McDonald’s, Wendy’s, and Burger King have all seen significant price increases over the past decade.
Related stories: A new survey shows Americans say fast food is now a luxury
McDonald’s stops testing AI ordering as tech expands at other restaurants
