Hooters has announced the closure of several “underperforming” locations across multiple states, citing “current market conditions,” according to a statement released by the company.
While the company did not disclose a list of specific restaurants set to close, various local media outlets in states such as Florida, Kentucky, Maryland, Rhode Island, Texas, and Virginia have reported the closure of certain Hooters locations in recent weeks.
“Like many restaurants facing challenges from current market conditions, Hooters has made the tough choice to shut down a select number of underperforming stores,” the company stated to Scripps News. “The well-being of our staff is our top priority in these rare instances.”
At the same time, Hooters mentioned that it is opening new locations both in the United States and internationally. The company pointed to this expansion, along with the introduction of Hooters branded frozen food products in grocery stores, as indicators that the brand remains “highly resilient and relevant.”
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The sports bar chain, known for its chicken wings and its controversial “Hooters Girls” servers and bartenders dressed in revealing uniforms, has faced criticism for its outdated image. Despite creating various beauty pageants and promotions centered around its aesthetics, the company has struggled to stay relevant in modern culture.
In 2021, Hooters faced backlash for changing its uniform policy to include shorter shorts, which were deemed inappropriate by many. Following the backlash, Hooters allowed employees to choose between the new and original uniform options.
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