Amazon has officially announced that Prime Day 2024 will take place on July 16-17, marking the 10th year of this highly anticipated event.
Prime Day deals are exclusive to members of Amazon Prime, which is priced at $14.99 per month or $139 per year. Individuals aged 18-24 and college students are eligible for a discounted rate of $7.49 per month or $69 per year for Prime membership.
Amazon has already made some Prime Deals available, featuring products from top brands such as New Balance, HP, and Coach. Additionally, Prime Members who have not yet tried Amazon Music Unlimited can enjoy five months of free service. The video service also offers up to 50% discounts on many movies and shows.
Customers can expect various celebrities to drop deals on their favorite products across categories like beauty, sports, and home from July 8-15.
Related story: Here’s why the inside of your Amazon package might soon look a little different
The company is encouraging customers to set up personalized deal notifications.
“Prime Day is a celebration of the value we bring to members all year long, and features millions of deals across more than 35 product categories as well as discounts on Amazon devices, quality entertainment, groceries, travel, and more during the event,” said Jamil Ghani, vice president of Amazon Prime. “In fact, over the course of last year, Amazon customers saved nearly $24 billion from deals and coupons — with Prime members enjoying the vast majority of those savings — including over $2.5 billion during Prime Day 2023.”
Other retailers typically announce similar promotions around Prime Day. For example, Target will be hosting its Circle Week from July 7-13, offering discounts on select toys, kitchen items, and family apparel, bedding, and bath products.
Walmart Deals will run from July 8 at 5 p.m. ET through July 11 at 11:59 p.m. ET, with Walmart emphasizing that this year’s event will be their “largest savings event ever.” Walmart+ members will get early access to the deals starting at noon ET on July 8.
