Amazon is partnering with hip-hop star Megan Thee Stallion to boost sales for its 10th annual Prime Day discount event.
The rapper unveiled a new original song Tuesday called “It’s Prime Day.” An accompanying music video shows her purchasing a pink dog collar, fake eyelashes and other items from Amazon.
The online retailer’s two-day discount bonanza is set to take place on July 16 and 17 this year. It is open to Prime members who pay Amazon $14.99 per month, or $139 per year, for access to deals and other perks, such as free shipping.
The company doesn’t disclose how much revenue it pulls in from such events. But it has been hosting more of them in recent years.
Amazon held an October event for Prime members in the last two years to kick off the holiday shopping season. In March, the company held its first-ever spring sales event for all shoppers.
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