NEW YORK — Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.
Michelob Ultra, also brewed by Anheuser-Busch, leapfrogged Bud Light to become the second-best selling beer at grocery and convenience stores during a crucial sales period stretching between Memorial Day and July 4 holidays, according to NIQ data shared by industry trade publication Beer Marketer Insights. Modelo Especial, made by rival Constellation Brands, remains the top-selling beer at retailers in the US after surpassing Bud Light last year.
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For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. Meanwhile, Modelo maintains its top share at 9.7%.
Bud Light has fallen to third place in retail sales at US stores.
Bud Light’s further decline shows that a boycott over the brand that started in April 2023 over a one-off sponsored Instagram post featuring transgender influencer Dylan Mulvaney, has caused lasting damage to the beer’s sales. The social media post garnered national attention from the right and Bud Light’s response to the controversy caught anger from the left.
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