The company 7-Eleven has a long history dating back to 1927, starting in Dallas, Texas, with its “C-Store.” Known as the “world’s first convenience store,” 7-Eleven is now widely recognized in many parts of the world.
Recently, 7-Eleven’s new owners, SEJ Asset Management & Investment Company, owned by Seven-Eleven Japan Co., Ltd, have decided that the U.S. locations of the company need a new look. With supply chain issues resolved, changes are expected to happen soon.
RELATED STORY | Grocery shopping of the future? New carts help save time and money while you shop
The company plans to revamp its U.S. locations with a new look, feel, and product offerings, incorporating a Japanese influence in its rebranding. Customers can expect a shift towards fresh sandwiches, fried chicken, sushi, and desserts on the menu, moving away from traditional items like hot dogs and slurpees. CEO Ryuichi Isaka emphasized that sorting out supply chain issues was crucial before making these changes.
“We believe that we need to transform our business model from one centered on gasoline and cigarettes to one where customers are attracted by our products,” stated Isaka in an interview with Bloomberg. “The key to this transformation is fresh food.”
