The company 7-Eleven was established in 1927 in Dallas, Texas, with its “C-Store.” It was known as the “world’s first convenience store.” Today, 7-Eleven is owned by SEJ Asset Management & Investment Company, a subsidiary of Seven-Eleven Japan Co., Ltd. They believe that a makeover is needed for the company’s U.S. locations, and with supply chain issues being resolved, changes are on the horizon.
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The U.S. locations of 7-Eleven will undergo significant changes in their appearance, offerings, and branding, with a touch of Japanese influence. Customers can expect a focus on fresh sandwiches, fried chicken, sushi, and desserts in the menu, moving away from traditional items like hot dogs and slurpees. CEO Ryuichi Isaka emphasized the need to address supply chain issues before implementing these updates.
“We believe that we need to shift from relying on gasoline and cigarettes to offering high-quality products that attract customers,” Isaka informed Bloomberg. “The key to this change is fresh food.”
