NEW YORK — Customers on social media have been furious with Chipotle for allegedly skimping on its burrito bowl portions this year. Now, the fast-casual chain’s CEO said the company is making changes.
“First, there was never a directive to provide less to our customers,” CEO Brian Niccol said during an earnings call Wednesday. “With that said, getting the feedback caused us to relook at our execution across our entire system.”
An employee prepares a burrito bowl at a Chipotle Mexican Grill Inc. restaurant in Louisville, Kentucky, in February 2019.
Niccol said the company will make “generous portions” more consistent across its more than 3,500 restaurants. He said about 10% of stores are outliers in portion sizes, and those locations will have to be retrained to the “right standards.”
With rising prices for food, many chains have been accused of shrinkflation, or selling tinier portion sizes for the same amount of money.
