The youth-led gun violence prevention group March For Our Lives has announced Vice President Kamala Harris as its first-ever political endorsement, highlighting the younger generation’s support for the likely Democratic nominee.
Formed after the 2019 Marjory Stoneman Douglas High School shooting in Parkland, Florida, the organization praised Harris for her advocacy for gun safety and youth issues. They criticized her Republican opponent, former President Donald Trump, as a dangerous figure who aligns with extremist gun lobbying interests.
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The endorsement from March For Our Lives asserts that Harris will fight boldly for policies important to young people, such as addressing gun violence, climate change, abortion rights, court reform, and international peace. They expressed confidence in her ability to inspire and create a progressive future.
The group’s support for Harris comes after President Biden’s withdrawal from the race and his backing of his vice president. Harris has gained traction among younger voters, with March For Our Lives recognizing her dedication to preventing gun violence and her engagement with survivors.
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March For Our Lives admitted to struggling with enthusiasm for the election before supporting Harris but now sees her leadership in gun violence prevention as a positive contribution to her campaign. They also acknowledged the viral “coconut tree” meme in support of Harris.
CNN reports that Harris’ campaign is focusing on digital outreach to engage young voters, with plans to include content creators at the Democratic National Convention for a more youth-centric approach.
