Vice President Kamala Harris and her Democratic allies have criticized Republicans by labeling Donald Trump and his running mate, Ohio Sen. JD Vance, as “weird.”
Dems have been using this label in interviews and online, particularly pointing to Vance’s views on abortion and his statement that politicians without biological children lack a true stake in the country.
This messaging has given Democrats an edge in the narrative, a departure from the usual dominance of Trump’s campaign in shaping political discourse. The Trump campaign has attempted to highlight what they perceive as strange aspects of Democrats to counter this criticism.
Republican presidential candidate Donald Trump, left, and Republican vice presidential candidate Sen. JD Vance, R-Ohio, attend the Republican National Convention.
David Karpf, a strategic communication professor at George Washington University, commended the “weird” messaging as it resonates well with Harris’ supporters and frustrates opponents.
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Labeling Republican comments as “weird” is a concise approach that Harris’ camp finds effective, causing opponents to amplify the message through their responses.
