The budget-friendly Spirit Airlines is gearing up for a significant transformation, moving away from its traditional fee-heavy approach to introduce premium fare bundles that include perks like free checked bags and snacks.
Based in Florida, the airline recently announced the launch of four new ticket options – “Go Big,” “Go Comfy,” “Go Savvy,” and “Go,” aiming to provide customers with an “elevated” travel experience at an affordable price.
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Spirit disclosed that its top bundle upgrade, “Go Big,” will offer priority check-in, a spacious seat with extra legroom, Wi-Fi streaming access, one carry-on and one checked bag, snacks, drinks, and alcoholic beverages. All four options will also allow passengers to change or cancel their flights at no extra cost.
“We’re ushering in a new era at Spirit and elevating low-fare travel to new levels with enhanced options that are unparalleled in our history,” said Spirit CEO Ted Christie in a statement. “We’ve listened to our customers and are thrilled to provide what they desire.”
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This shift in strategy comes as the airline, recognized for its distinctive yellow planes, has faced financial challenges, with over four years of losses totaling nearly $2.4 billion since 2019. Spirit strives to compete against other major airlines that offer comprehensive travel options while still maintaining low fares.
