Despite recent reports of a decline in sales, McDonald’s maintained its position as the top quick-service restaurant chain in the U.S., as stated in a new report by QSR Magazine. The data covers restaurant sales from March to May 2024.
Despite a 0.7% drop in comparable sales in the second quarter of 2024 compared to the same period in 2023, McDonald’s stayed ahead of competitors like Starbucks, Chick-fil-A, and Taco Bell. The company’s strategy included offering a $5 value meal at most locations over the summer to attract customers affected by rising prices.
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McDonald’s USA President Joseph Erlinger reassured investors that the company is well-equipped to thrive in a challenging market environment. He highlighted the modernization of their restaurant chain, a streamlined menu, and a focus on fan favorites and new product innovations.
While McDonald’s maintained its top position in the 2024 rankings, other competitors faced challenges. Starbucks, for example, reported a 2% decline in North American sales for the recent quarter compared to 2023, as it implemented operational improvements and technology upgrades.
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Changes in the top 10 quick-service restaurants included Burger King moving up to No. 7 and Chipotle entering the list at No. 9. The top 10 list, based on total sales, for 2024 is as follows:
- McDonald’s
- Starbucks
- Chick-fil-A
- Taco Bell
- Wendy’s
- Dunkin’
- Burger King
- Subway
- Chipotle
- Domino’s
A full list of the top 50 quick-service restaurants can be found on QSR Magazine’s website.
