If you’re craving a Chipotle meal but want to save money, there’s a deal for you — but only if you’re a true fan of the brand.
While other fast food companies are offering $1 menus, combo boxes, or limited-time deals to attract customers back to their restaurants, Chipotle fans have the chance to participate in a trivia game called Chipotle IQ. This game, available from Tuesday to Thursday, gives rewards members the opportunity to win prizes worth more than $1 million in total.
The trivia questions will test fans’ knowledge of Chipotle’s ingredients, food standards, culinary techniques, sustainability efforts, history, and community engagement. Players can expect a range of question formats, from multiple choice to true or false and write-ins.
Players who score a perfect 10 will receive one of the 5,000 buy-one-get-one-free regular menu entrée codes that Chipotle will release each hour. These codes can be redeemed for burritos, burrito bowls, three-taco orders, or quesadillas.
Additionally, a perfect score unlocks an extra credit question. Correctly answering this question puts the player in the running to win free burritos for a year, a prize offered to 50 lucky customers.
Even if a player doesn’t score a 10, answering seven to nine questions correctly or not receiving a BOGO code in a certain hour will still earn them 25 points in their rewards account, until the daily limit of 400,000 bonus points is reached.
Chipotle’s chief brand officer, Chris Brandt, believes that there is a demand for competition and free burritos with over four million game plays since the concept was introduced. He also dropped a hint that each batch of Chipotle’s guacamole contains 48 avocados.
While not directly part of the fast food value wars, Chipotle’s game comes at a time when competitors are experiencing the benefits of their value-based promotions. Some chains, like McDonald’s and Starbucks, have seen increased foot traffic after introducing limited-time offers or discounts.
These promotions aim to attract consumers back to restaurants that may have been priced out due to inflation. According to the Consumer Price Index, food away from home saw a 22.7% price increase between January 2021 and June 2024, mostly attributed to rising labor costs.
