Craving a Chipotle meal but want to save money? You might be in luck if you’re a true fan of the brand. While other fast food companies are rolling out $1 menus and combo deals to attract customers, Chipotle is offering a unique deal that requires a bit of brain power but can offer long-lasting rewards.
From Tuesday through Thursday, Chipotle is bringing back Chipotle IQ, a trivia game for its rewards members to play once a day. Players have the chance to win prizes worth over $1 million in total by answering questions about the company’s ingredients, food standards, sustainability efforts, history, and more. Winners can receive buy-one-get-one-free codes for regular menu items like burritos, burrito bowls, tacos, and quesadillas.
Those who score a perfect 10 will also have the opportunity to answer an extra credit question to win free burritos for a year. Even if you don’t get all the answers right, you can still earn points in your rewards account for participating.
Chipotle’s game is a fun way to engage with customers and offer rewards, amid the competitive landscape of fast food chains introducing value-based promotions. The game comes as other chains like McDonald’s and Starbucks see increased foot traffic from their own limited-time offers and promotions.
As restaurant leaders rethink affordability in response to rising inflation and labor costs, deals like Chipotle’s trivia game provide a unique and engaging way for customers to enjoy their favorite meals while saving money.
