Amazon has announced that Prime Day for 2024 is scheduled for July 16-17, marking the 10th year of the event.
Prime Day deals are exclusive to Amazon Prime members, with a monthly cost of $14.99 or an annual cost of $139. Students aged 18-24 and college students can avail of a discounted rate of $7.49 per month or $69 per year for Prime membership.
Amazon has already made some Prime Deals available, including products from New Balance, HP, and Coach. Additionally, Amazon Music Unlimited is offering a free five-month trial for Prime Members who have not yet used the service. There are also discounts of up to 50% on movies and shows through Amazon’s video service.
From July 8-15, various celebrities will be introducing deals on their favorite products in categories like beauty, sports, and home.
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The company is encouraging customers to set up personalized deal notifications.
“Prime Day is a celebration of the value we bring to members all year long, and features millions of deals across more than 35 product categories as well as discounts on Amazon devices, quality entertainment, groceries, travel, and more during the event,” said Jamil Ghani, vice president of Amazon Prime. “In fact, over the course of last year, Amazon customers saved nearly $24 billion from deals and coupons — with Prime members enjoying the vast majority of those savings — including over $2.5 billion during Prime Day 2023.”
Other retailers often announce similar promotions around Prime Day. For example, Target’s Circle Week will take place from July 7-13, offering discounts of up to 50% on select toys, up to 40% on kitchen items, and 30% on family apparel, bedding, and bath.
Walmart Deals will run from July 8 at 5 p.m. ET through July 11 at 11:59 p.m. ET, with this year’s event being labeled as Walmart’s “largest savings event ever.” Walmart+ members will have early access to shop the best deals starting at noon ET on July 8.
