The self-help movement, which began five decades ago, has seen a recent acceleration. The number of self-help titles in publishing tripled between 2013 and 2019, amounting to about 15,000 books annually. In addition to books, there are websites, smartphone apps, seminars, personal coaches, and motivational speakers contributing to the industry’s estimated $13 billion annual revenue.
The primary consumers of self-help books are young adults, who are also the demographic most affected by increasing anxiety, depression, and loneliness.
Although the self-help movement started relatively recently, its origins can be traced back to a book titled “The Enchiridion (or Handbook)” by the Greek Stoic philosopher Epictetus. The book offers practical advice on achieving satisfaction by changing one’s mindset.
While “The Enchiridion” has endured due to its simplicity and wisdom, some aspects of Epictetus’ teachings raise concerns. His advice emphasizes self-focus and detachment from emotional attachments, including loved ones, suggesting a lack of room for love and relationships in a fulfilling life.
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Epictetus’ central theme revolves around distinguishing between things within one’s control (thoughts, attitudes) and external factors (possessions, reputation) to achieve satisfaction. He advises focusing on internal control and disregarding external elements.
While many aspects of the modern self-help movement diverge from Stoicism by emphasizing external success, wealth, and health, they still share the idea of self-improvement through individual achievement. This results in a focus on personal advancement and “making it to the top.”
The key to self-discovery and fulfillment lies in investing in relationships and connections with others. Understanding oneself through relationships, rather than individual achievements, leads to a richer and more gratifying life.
George MacDonald’s statement that “love of others is the only way out of the dungeon of the self” underscores the importance of relationships and love in human fulfillment. We are relational beings, and true growth and self-discovery emerge through genuine connections with others.
In the realm of self-help, the paradox lies in the more one focuses on self-improvement, the less there is of the self to improve. True fulfillment and self-discovery come from investing in meaningful relationships and community.