The company 7-Eleven has a long history dating back to 1927 when it started in Dallas, Texas with its first “C-Store.” It was known as the “world’s first convenience store” and has since become a well-known brand worldwide.
Today, 7-Eleven is under new ownership by SEJ Asset Management & Investment Company, owned by Seven-Eleven Japan Co., Ltd. The company’s U.S. locations are expected to undergo a makeover soon, now that some supply chain issues have been resolved.
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The company plans to revamp its U.S. locations with a new look, feel, and product offerings, incorporating a touch of Japanese influence in their rebranding. Customers can expect to see more emphasis on fresh sandwiches, fried chicken, sushi, and desserts on the menu, rather than traditional items like hot dogs and slurpees. CEO Ryuichi Isaka stated that addressing supply chain issues was crucial before implementing these changes.
“We believe that we need to shift our focus from gasoline and cigarettes to offering products that will attract customers based on quality,” shared Isaka with Bloomberg. “Fresh food is key to this transformation.”