The youth-led gun violence prevention group March For Our Lives has officially endorsed Vice President Kamala Harris in her presidential bid, marking their first-ever political endorsement. This endorsement reflects the growing support that the younger generation is showing towards the likely Democratic nominee.
Established in the aftermath of the 2019 Marjory Stoneman Douglas High School shooting in Parkland, Florida, the organization praised Harris for being a “forceful champion” of gun safety and for advocating for young people. They contrasted her with her Republican opponent, former President Donald Trump, whom they described as a “dangerous demagogue aiming to roll back progress, undermine rights, and bow to the extremist gun lobby.”
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The endorsement from March For Our Lives asserts that Harris is willing to courageously confront challenges and “fight tooth and nail for our lives.” The group believes she can inspire young people and help shape a progressive future. They urge Harris to prioritize issues that matter to young voters, such as an assault weapons ban, climate action, defending abortion rights, judicial reform, and promoting peace in Gaza.
March For Our Lives’ endorsement of Harris follows President Joe Biden’s decision not to seek reelection and his strong endorsement of his vice president. Despite previous concerns, Harris’ campaign is gaining traction among younger voters.
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The organization admits to having doubts about the election but found renewed excitement in supporting Harris. They highlight her experience in leading the White House Office of Gun Violence Prevention and working closely with gun violence survivors as key strengths in her candidacy. Additionally, the organization references a trending “coconut tree” meme that symbolizes support for Harris and her campaign.
According to a DNC aide speaking to CNN, Harris’ campaign has diligently focused on digital outreach to engage younger voters. Content creators will have access to the Democratic National Convention to maintain this outreach strategy.
