It may sound like a strange joke, but Vice President Kamala Harris and a coconut tree have become the focus of a viral meme showing support for Harris after President Joe Biden announced he is dropping out of the presidential race.
Dr. Jamie Cohen, an Assistant Professor at Queens College, explained that memes serve as a way to gauge the cultural mood online. In response to Harris launching her campaign, the mood was energetic and filled with coconut emojis.
Context
The coconut tree meme started as “opposition research” and featured a clip from a speech Harris gave in May 2023. Initially meant to mock her, the meme has now backfired, showcasing the support for Harris.
The meme has transformed into a symbol of Harris’s supporters, known as the “KHive,” and has been embraced by celebrities, content creators, and Democrats on social media.
While memes like this one can influence public opinion, they also have a playful and shareable quality that appeals to younger audiences. Despite criticisms and attempts to undermine Harris, the coconut meme has humanized her and energized her supporters.
Overall, memes like “Project Coconut Tree” can engage and attract young voters, showing a willingness to connect with individuals in a fun and relatable way.
It’s important to understand the impact of memes in shaping public perception and to approach them with a sense of humor and authenticity to resonate with younger audiences.
