As grocery inflation eases, retailers are offering more discounts to attract shoppers back this summer. Walgreens recently announced price cuts on various products, joining other national brands like Target and Amazon Fresh in the trend.
After years of rising prices, the slight dip in grocery prices is a welcomed change. According to the latest consumer price index, grocery prices are still 25% higher than they were in early 2020, but they decreased slightly in April.
Customers have been adjusting to high prices by switching retailers, brands, or product qualities. With overall grocery prices declining, retailers are taking advantage of this opportunity to bring back customers.
Joe Balagtas, an agriculture economics professor at Purdue University, notes that customers spend about 11% of their income on food. Lowering prices, even if inflation slows down, will alleviate financial stress for many.
Summer Sales at Major Retailers
Here are the details on the summer sales happening at various retailers:
Aldi
Aldi is reducing prices on over 250 items until Labor Day, estimating shoppers will save $100 million. Some discounted items include chia seeds, organic avocado oil, frozen blueberries, and more.
Amazon Fresh
Amazon Fresh is offering price cuts on about 4,000 items, with discounts rotating weekly on various categories like meat, seafood, frozen food, dairy, and beverages.
Target
Target is lowering prices on around 5,000 items throughout the summer, focusing on daily essentials like milk, meat, bread, fruits, and snacks. Examples of discounted items include unsalted butter, organic baby spinach, and more.
Walgreens
Walgreens has been reducing prices on 1,300 items since October 2023, with various products now available at lower prices in different locations.
Walmart
In a recent earnings call, Walmart announced price cuts on nearly 7,000 items across the store, including the introduction of the new BetterGoods brand with affordable grocery items.
This article was originally published on NerdWallet.
