LOS ANGELES — NBC is infusing some pop culture vibes into the upcoming Paris Olympics. The network has strategically partnered with various celebrities to build excitement for the event, including Megan Thee Stallion and Peyton Manning.
By collaborating with entertainers and non-Olympic athletes, NBC aims to attract more viewers after experiencing lower ratings for the last Summer and Winter Olympics. With the Paris Olympics expected to draw over 11 million attendees, NBC is focusing on bringing Olympic stories to life with diverse personalities to engage a broader audience.
Snoop Dogg, who gained popularity during the Tokyo Games, will be a primetime correspondent for Paris. He will explore the city, attend competitions, and conduct on-video interviews with Olympians like A’ja Wilson, Sunisa Lee, Jagger Eaton, Sara Hughes, and Kelly Cheng.
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Manning hopes to make an influential mark by delving into the backstories of Olympians like Biles and Ledecky. He aims to facilitate athlete-to-athlete conversations to bring out information they may not share with anyone else.
