Subway Adds More Footlong Dippers

Beginning Tuesday, three new 12-inch long additions are arriving, called Dippers. They use Subway’s flatbread, rolled up with pepperoni and cheese, chicken and cheese or double cheese, and served hot. The $3 rollups are part of its Sidekicks menu, adding to its successful lineup of giant cookies, churros and soft pretzels.

Value is a major factor in the expansion of Sidekicks. Many fast food chains are releasing new menu items and discounts to lure back cash-strapped consumers, especially low-income consumers who are dining out less often and spending less when they do.

Sidekicks and Dippers were born out of the chain seeing younger customers’ preference for snacking, according to Douglas Fry, Subway’s North America president, who said they want “convenient, hand-held, grab-and-go” food at an affordable price.

“We know that the economic climate has started to shift,” Fry told CNN. He observed that customers have “been sacrificing quantity and quality,” and that Subway offers a “great value proposition of great-tasting food that’s made fresh and is available for a variety of budgets.”

Dippers are a cost-efficient addition for Subway, using existing ingredients like flatbread from its recently unveiled wraps lineup and the meats and cheeses already used in its sandwiches.